Market players and their strategies: an innovation-market matrix analysis

The patent landscape analysis (fig. 2) provides fascinating insights into the strategies and technological priorities of key market players. Clear differences in approaches and targeted positioning become evident.

Sinopec, one of the largest filers in this domain, focuses heavily on pyrolysis processes and the development of catalysts for this technology. Additionally, recycled materials are being advanced as raw materials for new products. In contrast, Mitsubishi Chemical pursues a different strategy: its focus lies in developing new CFRP products made from reclaimed fibers.

Toyota also plays a central role. As a leading automotive manufacturer in CFRP recycling, the company is building a growing patent portfolio for processes and recycled fibers specifically optimized for automotive applications.

In Germany, a similar trend can be observed: automotive companies are focusing on integrating
recycled fibers into their production processes and advancing fiber recovery from used materials. In the field of direct fiber recovery, research institutes such as Fraunhofer are shaping the field with high patenting activity and the development of novel technologies. Emerging technologies such as thermoplastic CFRP could offer new market entrants opportunities to position themselves in this rapidly growing technological field.